Livro - Logo Modernism

(Cód.125966116)
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Informações do produto

Informações do produto

<P Align="Justify"> This unprecedented Taschen publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. <br> <br> Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, <b> Logo Modernism </b> is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. <br> <br> <b> Imagens Meramente Ilustrativas <br> <br> </b>

Ficha técnica

Ficha técnica

Código125966116
Código de barras9783836545303
Autor(a)Jens Müller, R. Roger Remington
TítuloLogo Modernism
AutorJens Müller;R. Roger Remington
ISBN9783836545303
Páginas432
Edição
Tipo de capaCapa Dura
FormatoLivro
EditoraTaschen
Ano2015
AssuntoDesign Gráfico
IdiomaInglês
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